/* ============================================================================
   DESIGN v2 — layered ON TOP of styles.css (base design system stays intact)
   Adds: ocean elements, redesigned outcomes, FAQ filters, collapse, refinements
   ==========================================================================*/

/* ---------- Ocean wave dividers ---------- */
.wave-divider{display:block;width:100%;height:auto;line-height:0}
.wave-divider svg{display:block;width:100%;height:clamp(38px,6vw,80px)}
.wave-flip{transform:rotate(180deg)}

/* kill the 1px subpixel seams where wave dividers meet the navy proof bar */
.proofbar{margin-top:-1px;margin-bottom:-1px}

/* soft water gradient grounds */
.bg-tide{background:linear-gradient(180deg,#eef7fb 0%,var(--paper) 60%)}
/* glow at the BOTTOM so the top edge stays solid navy and blends with the wave above */
.bg-deep{background:radial-gradient(120% 130% at 82% 118%,#0d2c4d 0%,var(--navy) 55%)}

/* ---------- Hero refinements (v2) — single column, grounded ---------- */
.hero-v2__inner{max-width:780px}
.hero-v2 h1{font-size:clamp(2rem,1.5rem+2.1vw,3rem);max-width:20ch;text-wrap:balance;letter-spacing:-.02em}
.hero-v2 .hero__sub{font-size:var(--step-1);max-width:54ch;margin-top:1rem}
.hero-v2 .hero__cta{gap:.7rem;margin-top:1.4rem}

/* white button (e.g. thank-you page phone CTA) */
.btn-white{background:#fff;color:var(--navy);border-color:var(--line-strong);box-shadow:var(--shadow-sm)}
.btn-white:hover{background:#fff;border-color:var(--navy);transform:translateY(-2px);box-shadow:var(--shadow-md)}

/* simplified process step copy */
.step__p{color:var(--on-dark-soft);font-size:.95rem;margin-top:.55rem;line-height:1.5}
/* smaller CTA buttons, side by side even on small screens */
.btn-sm{padding:.7rem 1.15rem;font-size:.98rem;min-height:44px}
.hero-v2 .hero__cta{flex-wrap:nowrap}
@media(max-width:420px){.hero-v2 .hero__cta{flex-wrap:wrap}}
.btn-textlink{background:transparent;border-color:transparent;color:var(--navy);padding-inline:.7rem}
.btn-textlink:hover{background:rgba(0,24,53,.05);transform:translateY(-2px)}
.btn-textlink svg{transition:transform .18s var(--ease)}
.btn-textlink:hover svg{transform:translateX(3px)}
.section-dark .btn-textlink{color:#fff}
.section-dark .btn-textlink:hover{background:rgba(255,255,255,.08)}

/* Elfsight badge sits under the dashboard on the right */
.hero-badge{margin-top:1rem;min-height:44px}
.elf-wrap{margin-top:1.2rem}

/* ---------- Redesigned "What We Optimize For" ---------- */
.optimize{position:relative}
.outcomes-grid{display:grid;gap:1rem;grid-template-columns:1fr}
@media(min-width:560px){.outcomes-grid{grid-template-columns:1fr 1fr}}
@media(min-width:960px){.outcomes-grid{grid-template-columns:repeat(4,1fr)}}
.outcome{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);
  padding:1.5rem 1.3rem 1.4rem;overflow:hidden;box-shadow:var(--shadow-sm);
  transition:transform .22s var(--ease),box-shadow .22s var(--ease)}
.outcome:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}
@media (prefers-reduced-motion:reduce){.outcome:hover{transform:none}}
.outcome::after{content:"";position:absolute;left:0;right:0;bottom:0;height:44px;opacity:.5;
  background:radial-gradient(80% 120% at 50% 130%,rgba(0,175,229,.20),transparent 70%)}
.outcome__ico{width:46px;height:46px;border-radius:12px;background:#e4f5fc;color:var(--ocean-ink);
  display:grid;place-items:center;margin-bottom:.9rem}
.outcome__ico svg{width:24px;height:24px}
.outcome h3{font-size:1.1rem;position:relative;z-index:1}
.outcome p{font-size:.92rem;color:var(--ink-soft);margin-top:.35rem;position:relative;z-index:1}
.ignore-strip{margin-top:1.5rem;display:flex;flex-wrap:wrap;align-items:center;gap:.6rem .9rem;
  padding:1rem 1.3rem;border:1px dashed var(--line-strong);border-radius:var(--radius);
  background:rgba(255,255,255,.6);color:var(--ink-soft);font-size:.95rem}
.ignore-strip strong{color:var(--navy);font-weight:700}
.ignore-strip .x{display:inline-flex;align-items:center;gap:.35rem;font-weight:600;color:var(--ink-faint)}
.ignore-strip .x svg{width:15px;height:15px;color:#b45}

/* ---------- Service pillars: Google Ads = core, SEO = complementary ---------- */
.pillar--core{position:relative}
.pillar--core::after{content:"Core service";position:absolute;top:1.1rem;right:1.1rem;
  font-size:.64rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ocean-ink);
  background:#e4f5fc;border:1px solid #bfe6f5;padding:.2rem .5rem;border-radius:999px}
.pillar--soft{background:#fbfdff}
.pillar--soft::after{content:"Complementary";position:absolute;top:1.1rem;right:1.1rem;
  font-size:.64rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--green-deep);
  background:#e7f7ee;border:1px solid #c7ecd6;padding:.2rem .5rem;border-radius:999px}

/* ---------- Collapsible "More clinics" ---------- */
.more-toggle{display:flex;justify-content:center;margin-top:.5rem}
.more-clinics{display:grid;gap:1.1rem;grid-template-columns:1fr;
  overflow:hidden;max-height:0;opacity:0;
  transition:max-height .5s var(--ease),opacity .4s var(--ease),margin .4s var(--ease);margin-top:0}
.more-clinics.open{opacity:1;margin-top:1.6rem}
@media(min-width:640px){.more-clinics{grid-template-columns:repeat(2,1fr)}}
@media(min-width:960px){.more-clinics{grid-template-columns:repeat(3,1fr)}}
.more-toggle .btn svg{transition:transform .25s var(--ease)}
.more-toggle .btn[aria-expanded="true"] svg{transform:rotate(180deg)}
@media (prefers-reduced-motion:reduce){.more-clinics{transition:none}}

/* ---------- FAQ filters ---------- */
.faq-filters{display:flex;flex-wrap:wrap;gap:.5rem;margin-bottom:1.4rem}
.faq-pill{font-family:var(--sans);font-weight:700;font-size:.9rem;cursor:pointer;
  padding:.5rem 1rem;border-radius:999px;border:1.5px solid var(--line-strong);background:#fff;color:var(--ink-soft);
  transition:all .18s var(--ease)}
.faq-pill:hover{border-color:var(--navy);color:var(--navy)}
.faq-pill[aria-pressed="true"]{background:var(--navy);border-color:var(--navy);color:#fff}
.faq__item[hidden]{display:none}

/* ---------- Book: put "book directly" note BESIDE the form ---------- */
.book-aside{align-self:center}
.book-directly{margin-top:1.4rem;padding:1.1rem 1.2rem;border-radius:12px;
  background:rgba(255,255,255,.08);border:1px solid var(--line-dark)}
.book-directly p{color:var(--on-dark);margin:0}
.book-directly .lead{font-size:1rem;color:var(--on-dark)}
.book-directly a{color:#fff;font-weight:700;text-decoration:underline;text-underline-offset:3px}
.book-directly a:hover{color:var(--ocean)}

/* ---------- Team: auto-fit for 5 (Roisin removed) ---------- */
.team-v2{grid-template-columns:1fr}
@media(min-width:560px){.team-v2{grid-template-columns:repeat(2,1fr)}}
@media(min-width:900px){.team-v2{grid-template-columns:repeat(3,1fr)}}

/* ---------- Form: honeypot + send-failure message ---------- */
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}
.form-sendfail{margin-top:.9rem;padding:.8rem 1rem;border-radius:10px;font-size:.9rem;font-weight:600;
  color:#8a1c1c;background:#fdecec;border:1px solid #f4c2c2}
.form-sendfail a{color:#8a1c1c;font-weight:700}

/* ---------- Client-friendly case-study stats ---------- */
.mini-stats{display:grid;grid-template-columns:repeat(2,1fr);gap:.7rem;margin:1.3rem 0 1rem}
@media(min-width:520px){.mini-stats{grid-template-columns:repeat(3,1fr)}}
.mstat{background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:.85rem .85rem}
.mstat__val{display:block;font-family:var(--serif);font-size:1.55rem;font-weight:600;color:var(--navy);
  line-height:1;font-variant-numeric:tabular-nums}
.mstat__delta{display:inline-block;font-size:.72rem;font-weight:700;margin-top:.35rem}
.mstat__delta.up{color:var(--green-deep)}
.mstat__delta.down{color:#b4530b}
.mstat__label{display:block;font-size:.74rem;color:var(--ink-soft);margin-top:.4rem;font-weight:600;line-height:1.25}
/* headline stat — same size as the others, but colour-highlighted to stand out */
.mstat--hero{border-width:1.5px}
.mstat--hero .mstat__label{font-weight:700;color:var(--navy)}
.mstat--ads{background:#e9f6fd;border-color:var(--ocean)}
.mstat--ads .mstat__val{color:var(--ocean-ink)}
.mstat--seo{background:#e7f7ee;border-color:var(--green)}
.mstat--seo .mstat__val{color:var(--green-deep)}
.case-card__note{font-size:.9rem;color:var(--ink-soft);margin-top:.3rem;line-height:1.5}
.case-card__note .muted{color:var(--ink-faint);font-style:italic}

/* ---------- Simple pull-quotes above the reviews ---------- */
.review-pulls{display:grid;gap:1.4rem 2.5rem;max-width:960px;margin:0 auto 2.2rem}
@media(min-width:760px){.review-pulls{grid-template-columns:1fr 1fr}}
.rpull{margin:0;padding-left:1.4rem;border-left:3px solid var(--ocean);text-align:left}
.rpull p{font-family:var(--serif);font-style:italic;font-size:clamp(1.05rem,1rem+.4vw,1.25rem);
  line-height:1.55;color:var(--navy);margin:0}
.rpull cite{display:block;margin-top:.7rem;font-style:normal;font-weight:700;font-size:.9rem;color:var(--ink-soft)}
.rpull cite::before{content:"— "}
.case-period{display:inline-flex;align-items:center;gap:.4rem;font-size:.72rem;font-weight:700;
  letter-spacing:.04em;text-transform:uppercase;color:var(--ocean-ink);background:#e4f5fc;
  border:1px solid #bfe6f5;padding:.2rem .6rem;border-radius:999px;margin-top:.6rem}
.case-period--seo{color:var(--green-deep);background:#e7f7ee;border-color:#c7ecd6}

/* ---------- Ocean background line motif ---------- */
.has-lines{position:relative;overflow:hidden}
.has-lines > .container{position:relative;z-index:1}
.deco-lines{position:absolute;inset:0;z-index:0;pointer-events:none;color:var(--ocean)}
.deco-lines svg{width:100%;height:100%;opacity:.14}
.deco-lines--soft svg{opacity:.08;color:var(--navy)}
.deco-lines--dark svg{opacity:.20;color:#00AFE5}

/* ---------- Footer logo: real navy logo on a white chip ---------- */
.footer__logo{display:inline-block;background:#fff;padding:.5rem .7rem;border-radius:10px;line-height:0}
.footer__logo img{filter:none;opacity:1;height:30px;width:auto;max-width:none;display:block}

/* ---------- Fix: white cards inside a dark section need dark titles ---------- */
.section-dark .card h3{color:var(--navy)}

/* ---------- Hero real-team photo (right column) ---------- */
/* hero right column — vertically centered */
.hero-photo{align-self:center}
.hero-photo img{width:100%;height:auto;border-radius:18px;border:1px solid var(--line);
  box-shadow:var(--shadow-lg);background:#e5ecf4}
@media(min-width:900px){.hero-v2 .hero__grid{grid-template-columns:1fr 1.05fr}}
@media(max-width:899px){.hero-photo{max-width:560px;margin-top:.5rem}}

/* floating proof cards over the hero photo */
.hero-photo{position:relative}
.hero-float{position:absolute;z-index:2;background:#fff;border:1px solid var(--line);
  border-radius:14px;box-shadow:0 18px 44px -16px rgba(2,20,44,.4);padding:.7rem .95rem;
  display:flex;flex-direction:column;gap:.15rem}
.hero-float__tag{font-size:.6rem;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--ocean-ink)}
.hero-float__val{font-family:var(--serif);font-size:1.75rem;font-weight:600;color:var(--navy);line-height:1}
.hero-float__label{font-size:.72rem;color:var(--ink-soft);font-weight:600;max-width:15ch;line-height:1.2}
.hero-float--stat{top:16px;left:-22px}
.hero-float--reviews{bottom:16px;right:-16px;flex-direction:row;align-items:center;gap:.5rem;padding:.6rem .9rem}
.hf-stars{color:#f5b301;font-size:.95rem;letter-spacing:1px}
.hf-rev{font-size:.8rem;font-weight:600;color:var(--navy)}
.hf-rev b{font-size:.95rem}
.hero-float--partner{top:16px;left:-14px;flex-direction:row;align-items:center;gap:.45rem;
  padding:.5rem .8rem;font-size:.78rem;font-weight:700;color:var(--navy)}
.gp-dot{width:15px;height:15px;border-radius:50%;flex:none;
  background:conic-gradient(#4285F4 0 25%,#EA4335 0 50%,#FBBC05 0 75%,#34A853 0)}
@media(max-width:560px){.hero-float{transform:scale(.82)}.hero-float--partner{left:-4px}
  .hero-float--reviews{right:-4px}}

/* two real anonymized case studies in the hero */
.hero-ex-wrap{display:flex;flex-direction:column;gap:.85rem;max-width:430px;margin-inline:auto}
.hero-ex{background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow-lg);
  padding:1rem 1.15rem 1.1rem}
.hero-ex__tag{display:inline-flex;align-items:center;gap:.45rem;font-size:.68rem;font-weight:800;
  letter-spacing:.08em;text-transform:uppercase}
.hero-ex__tag--ads{color:var(--ocean-ink)}
.hero-ex__tag--seo{color:var(--green-deep)}
.hex-dot{width:8px;height:8px;border-radius:50%;background:currentColor;flex:none}
.hero-ex__client{font-size:.8rem;color:var(--ink-soft);font-weight:600;margin:.4rem 0 .75rem}
.hero-ex__stats{display:grid;grid-template-columns:1fr 1fr;gap:.6rem}
.hero-ex__stats--3{grid-template-columns:repeat(3,1fr);gap:.5rem}
.hex{background:var(--paper);border:1px solid var(--line);border-radius:11px;padding:.65rem .6rem}
.hex b{display:block;font-family:var(--serif);font-size:1.4rem;font-weight:600;color:var(--navy);
  line-height:1;font-variant-numeric:tabular-nums}
.hex span{display:block;font-size:.66rem;color:var(--ink-soft);font-weight:600;margin-top:.35rem;line-height:1.25}
/* highlighted headline stat inside the hero case-study cards */
.hex--hi{border-width:1.5px}
.hex--ads{background:#e9f6fd;border-color:var(--ocean)}
.hex--ads b{color:var(--ocean-ink)}
.hex--seo{background:#e7f7ee;border-color:var(--green)}
.hex--seo b{color:var(--green-deep)}
/* see-more link that scrolls to the full case studies */
.hero-ex__more{display:inline-flex;align-self:center;align-items:center;gap:.35rem;margin-top:.15rem;
  color:var(--ocean-ink);font-weight:700;font-size:.86rem;text-decoration:none}
.hero-ex__more svg{transition:transform .15s var(--ease)}
.hero-ex__more:hover{text-decoration:underline}
.hero-ex__more:hover svg{transform:translateY(2px)}
.hero-ex__foot{font-size:.7rem;color:var(--ink-faint);text-align:center;max-width:430px;
  margin:.75rem auto 0;line-height:1.45}

/* trust row: official Google Partner badge + Google reviews */
.hero-trust{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1rem;justify-content:center;align-items:center}
.gp-official{display:inline-flex;flex-direction:column;align-items:center;gap:.25rem;flex:none;
  background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow-sm);
  padding:.7rem 1.1rem}
.gp-official svg{display:block}
.gp-official span{font-size:.74rem;font-weight:700;color:var(--ink-soft);letter-spacing:.01em}
.ht-badge{display:inline-flex;align-items:center;gap:.45rem;background:#fff;border:1px solid var(--line);
  border-radius:999px;box-shadow:var(--shadow-sm);padding:.5rem .95rem;font-size:.82rem;font-weight:700;
  color:var(--navy);text-decoration:none;transition:border-color .15s var(--ease),box-shadow .15s var(--ease)}
a.ht-badge:hover{border-color:var(--line-strong);box-shadow:var(--shadow-md)}
.ht-badge .hf-stars{color:#f5b301;letter-spacing:.5px}
.ht-badge b{font-weight:800}

/* ---------- Reveal (v2 reuses base .reveal) ---------- */